Royal Oak, MI
Opening fall 2026
Premium recovery. Everyday price.
Royal Oak's full-spectrum infrared sauna and cold plunge club.
01 — THE PRACTICE
Pure Contrast is an open-floor contrast club: infrared saunas and cold plunges. Book a session, move between saunas and cold plunges at your own pace, and leave feeling like a different person. No frills, no spa markup.
02 — HOW IT WORKS
Heat 20–30 min → Cold 1–4 min
→ Rest & repeat
03 — MEMBERSHIPS
Built for a habit, priced like one
MEMBERSHIP
$69.99 / month
Can hold up to 3 reservations at once
SINGLE SESSION
Drop-in $29.99
04— FOUNDING MEMBERS
The first members. Priority access.
$69.99/month. Priority booking, forever. Up to 5 reservations at a time. Once the first 50 spots are gone, so is this rate.
Only 50 founding spots